Almost as inviting as the pies

Signfidelity duo Carl & Boris are thrilled & beyond about the new signage for Hello Good Pie at the recently pimped Steen & Strøm food court. The oversized gold-leaf-on-glass is not new, but rather old technique which belongs back to the analog consumption of music, however as a statement it underlines the core values of how our client crafts their pies - BY HAND. If there is so much effort put into something "as easy as pie", wouldn't you think that such a secret place would deserve nothing less than a hand-painted signage - from the menu board to the bouquet of small witty sayings over the lamp shades ... wait, that's not all, due to a delay of certain glass wall the major sign-painting pinnacle is still in the works. In a few days we are starting the execution of the main glass signage piece, hope to have it all complete before X-mass.

As the authors of "Two Foodies Eating" blog put it: " ... The huge glass menu on the wall with gold leaf writing is almost as inviting as the pies." (some of the photos to follow are courtesy of their blog)

Identity & Packaging - Holidesign AS
Interior Architecture - Jennifer Valone Thorsen/Odd Thorsen Design
Signpainters -
Webdesign & tone-of-voice - Jorgen Holst
Photography -

Thanx to all good people at Stir Creative Studio for the patience while we were crafting the sign at their premises.  

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Boris Iochev