Idun's New Mayo Family

Inspired by the street-food-crusade singeing urban Oslo, in conjunction with Stabburet's ongoing "Pimp Your Food" campaigns, Idun introduces their new line of flavored mayonnaises. Designed by Holidesign are this adorned labels with  illustrations of each ingredient that goes into making this fusion blend of foodelicious condiments. Enjoy!

Client's team: Christine Sund, Maria Gusslås Klein & Kristian Hasler Sveen
Design & Art Direction: Boris Iochev/Holidesign
Creative Writing: Lars Bæk 
Photography: Dreyer + Hensley